As doom and gloom scenarios invade our living rooms, a more positive approach to awareness raising is a welcomed change. The Council is partnering with Live Earth in a historic campaign that aims to fund water projects and get people involved through entertainment. As a Council member, you get direct access to be a part of this event where your organization can reach out to millions

The Dow Live Earth Run for Water is a campaign combining entertainment and a series of runs around the world. Live Earth was built upon the belief that entertainment has the power to transcend social and cultural barriers to move the world community to action. The campaign focuses on the sources and impact of the water crisis locally, nationally and internationally and actions individuals can take to effectively address the issue.

The main event will take place on April 18th 2010.  A series of 6 km run/walks (the average distance many women and children walk every day to secure water) will take place over the course of 24 hours in countries around the world. The courses will be accompanied by concerts, education activities and much more.

The campaign will also feature concerts and water education activities aimed at igniting a tipping point to help solve the water crisis. Jessica Biel, Alexandra Cousteau, Pete Wentz, Angelique Kidjo and Jenny Fletcher will lend their names and their time in support of this important cause.